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Saturday, November 27, 2004
Something I meant to mention earlier, and forgot, and I might as well mention it now while I've got retail issues on my mind.
Promotional posters are welcome, because retailers like things that make their jobs easier, and free advertising is one of those things that makes our jobs easier. Most stores have at least some space that can be used for promo posters, and at our store it's a space on the wall above the new comics racks, which would otherwise be dead space because of our shop's high ceilings. Plus, since the posters are meant to advertise comics, it only makes sense to put them in the same area where people are looking for comics.
On Wednesday we received two promo posters. One was all one dark color, with indistinct artwork that didn't show up against the dark background, and lettering that was completely unreadable. The poster gave no indication whether it was for a comic, a graphic novel, a video game or what.
The other poster was bright, colorful, with clear artwork and lettering that could be seen from across the room. Not only did the poster indicate that the title advertised was an ongoing monthly, but it indicated that several graphic novels are currently available, and that you should specifically ask your local retailer for them.
Guess which poster is going to go up above the new comics racks, and which is going to be tossed into the recycling bin.